The Times - Serving Waitsburg, Dayton and the Touchet Valley

By Brianna Wray
The Times 

Adobe MAX 2020: free for all

Free Virtual Event from Oct. 20-22 builds skills in video, photography, illustration, and UX and UI design


October 1, 2020

It isn’t surprising in the least that Adobe has chosen to forgo its annual Adobe MAX event in person and take the whole experience online. The novel coronavirus has made virtually everything...virtual to round out 2020.

What’s exciting and surprising is the fact that they’ve made the entire event free for all. (A full conference pass was $1,295 in 2019, not including travel and hotel accommodations.)

MAX is Adobe’s showcase of talent and technology, including keynote sessions, labs, musical performances, celebrity guest appearances, art walks, and a sneak peek at things being worked on in Adobe labs.

The agenda includes 56 hours of live content covering creativity, technology, and entertainment. It also has more than 350 live and on-demand sessions. This is a golden opportunity for someone looking to boost their digital portfolio by learning new skills.

What even is UX? UI? User experience design and user interface design, respectively. Addressing and designing for the digital workflow is a growing necessity, especially as online education has become essential in preventing the spread of COVID-19. UX and UI design can make or break a learning experience.


With so much content to choose from in just three days, choose wisely. Users can tailor their experience by Adobe product, technical level, audience, category, or day, building a schedule of their favorites. For example, an intermediate photographer may have had previous experience with Photoshop and may only require brushing up of skills in that application. In considering new methods of productivity and creativity, that same photographer could add some sessions on video editing software to expand their skill set.

In addition to three full days of live broadcast and inspiring sessions, 2020 MAX includes opportunities to engage with and off-screen experiences. Try your hand at a collection of hands-on, creative ideas, get mixology tips from Stanley Tucci, watch a puppy cam, create art with materials from your yard, or reset your day with a meditation break.

All sessions are hosted on and require no download.

Art Walks:

Be inspired by diverse voices of hope, revitalization, and change. Join the virtual guided art walks in Mexico City, Mexico; Fort Smith, Arkansas; Fanzara, Spain; Dakar, Senegal; Osaka and Kobe, Japan; as well as Kaohsiung, Taiwan.

Meet the teams that created industry-standard Adobe products like Illustrator, Photoshop, Premiere Pro, After Effects, Rush, and more. Select viewers will be able to get their questions answered live in Meet the Teams sessions.

To learn more about Adobe MAX, or to register, visit


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