The Times - Serving Waitsburg, Dayton and the Touchet Valley

It would be easy to look at Facebook’s recent acquisition of the startup Masquerade and scratch your head. Why, you might wonder, would a company worth roughly $300 billion want to buy a company dedicated solely to putting goofy animations over people’s selfies?

But the answer is there if you look at how Facebook has evolved over the years. The social media network is dominant, but it’s also in a constant battle to be cool -- or at least just cool enough to stay relevant without being confusing for the older people on the network. Snapchat can make a whole business basically designed to confus...