By Dena Wood
The Times
Local Stylists Hit the Big Time
EmBee Meche owners attend invite-only Florida hair show, House is coloring contest finalist
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Courtesy Photo
Bridget House and Melissa McCowen at the Behind the Chair Color hair show.
DAYTON – Main Street Salon stylists Melissa McCowen and Bridget House headed to Ft. Lauderdale, Florida to attend Behind the Chair (BTC) Color, the largest single-stage hair show in the country, last weekend to showcase their EmBee Meche product line. In addition, House was nominated as a finalist in the Rainbow Haircolor category.
House said that having the opportunity to attend the invite-only show is a huge honor. Nearly all of the booths are operated by "big" companies such as TIGI, L'OREAL, and Paul Mitchell.
However, BTC founder Mary Rector-Gable reserves one booth as the "Up and Coming" booth and hand-picks six vendors to show there. McCowen and House were selected as one of the six.
The stylists will be demonstrating EmBee Meche, their signature product. EmBee Meche is a washable, reusable, non-slip material used in hair coloring and highlights. The duo developed the product after seeing something similar that was available in Europe. When they were unable to purchase that product, they created their own.
EmBee Meche is manufactured in Seattle and the business is operated from the Port of Columbia at the Rock Hill Industrial Park. "The Port is extremely supportive of new businesses. Brad McMasters has gone to a lot of work trying to find us grants that we could qualify for," House said.
Courtesy Photo
One of House's rainbow colors. House was one of 25 finalists in the Rainbow Haircolor contest at the show.
The pair will show their product over the four days of the show and will have five minutes on the live stage before the anticipated 3,000 attendees. "It's a little nerve-wracking!" House said.
House is also excited to be a finalist in the Rainbow Haircolor category in the second annual #ONESHOT Hair Awards.
Rector-Gable created what is now the largest hair awards program in the world, and says this year's contest received more than 130,000 entries from over 20 countries. Participants entered the contest by uploading chosen photos to Intstagram and used the contest hashtag. Twenty-five finalists were selected in each category.
"This is something completely new to us. We're super excited and pretty nervous, but it will definitely be a lot of fun!" House said.
Visit embeemeche.com to learn more about EmBee Meche.
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