By Kara Alaimo
Bloomberg View 

President Trump Should Tweet Less to be Heard More

 


Donald Trump won the U.S. presidential election on Twitter. There, he created what the head of a major market-research company called “a continuous Trump rally that happens on Twitter at all hours.” He attracted millions more followers than Hillary Clinton, garnered three times more free exposure than Clinton on social media and, according to the social media firm SocialFlow, made himself “the most talked-about person on the planet.”

Trump’s ability to outsmart other politicians on social media also stands to be one of his most formidable weapons as president. But to be successful in his new j...



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