The Times - Serving Waitsburg, Dayton and the Touchet Valley

One of the occupational hazards of being a wheat producer or landlord is that most of the time spent on analyzing wheat prices is focused on determination of "why the price should go UP." The problem is a kind of blindness to reasons why the price should go DOWN.

The psychological basis for ignoring negatives is obvious, but it can cause a wheat marketer or trader to wait too long to sell. Then, often near the lows for the year, emphasis shifts to "damage control" instead of optimization. That period is at hand.

Wheat prices are suffer- ing from "What, me worry?" syndrome among global and d...